Step One - General Focus: Students may suggest a wide range of non-specific strategies.
Management plans a meeting with relevant staff to brainstorm about different
strategies that can lead to a larger customer-base. As one of the managers you are asked
to assist and be prepared with ideas.
Step Two - Information Technologies Focus: Students may suggest various IT based
strategies.
Management has been very satisfied with the benefits brought about by Information
Systems in the past and believes it is time to explore new opportunities. As a result, top
level management has decided to hire IT consultants to propose different courses of
action to improve their customer-base.