2. The Romanian Spa Market
The Romanian Spa Market is a growing market, with great potential, open and not well
established. This is correct from the both supply and demand point of view. The Beauty,
Wellness & Spa Market is crowded, but not yet a concurrent one. Most of the players from the
market have not services, staff and products at high standards. An almost missing element of
beauty services is the staff and center etiquette.
The SPA concept is a multidimensional concept with the following characteristics:
- the SPA concept belongs to the wider range of services offered in the hospitality
industry category;
- it is a location with specific, independent functions that may be annexed to a hotel –
usually, a higher rank one – or individual;
- it offers a number of procedures and techniques that combine the traditional with the
results of the technical progress, meant to meet the customer’s relaxing, good humor,
inner balance gaining, or beauty requests
- it is well-individualized tourism product targeting a specific customers segment –
generally, people with a good financial situation, who have higher requirements as to
the quality of services.
They are a few types of spa centers: Medical Spa, Spa Resort, Hotel Spa, and Day Spa.
Medical Spa offers mainly health, physical activities and relaxation programs. Their purpose
is a range of specialized investigations and treatments belonging to a wider philosophy meant