Ethics and Social Responsibility
In India, Mrs. Maneka Gandhi, a popular environmental activist and her supporters launched an aggressive campaign against fast food chains which contributed in the destruction of the ecological balance and promoted unhealthy food. To respond to such campaigns, McDonald’s launched several pro-green advertisements such as “We love Green” and funded community related activities including “Keep our city clean”. McDonalds sponsored “Olympic Day Run” in 2005 and offered baked potatoes and McCurry Pan instead of fries.