Marketing continues to receive considerable attention within the
CRM software industry. Increased attention continues to be given to
Web-centric encyclopedias and knowledge management, to market
segmentation complemented by comprehensive campaign management life cycle tools, to lead generation/enhancement/tracking, and
increasingly to partner relationship management (offering information
links within the differing distribution channel layers). emarketing facilitates one-to-one, permission-based marketing efforts. These marketing subcomponents often depend on customer data received from Web
sites, and/or from a data warehouse enhanced by tools such as datamining engines. Another push for marketing applications results from
the 2003 Do Not Call List, which has resulted in companies using more
permission-based marketing applications.