Aims of the Lecture
You will understand measures of distance and similarity.
You will understand the steps for performing a cluster analysis.
You will be able to perform a cluster analysis with SPSS.
(Hierarchical agglomerative methods: Between-groups linkage and Ward's method)
In particular, you will know how ...
◦ to interpret an agglomeration schedule.
◦ to read a dendrogram, and how to read the number of clusters from it.
◦ to interpret clusters.