Michelle Phan comments: “As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”
Ronit Cohn, President, For All Women Network: “When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We’re on the cusp of a game changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities – Michelle and Endemol – leading the way.”
Charlie Corwin and Cris Abrego, co-chairman and co-CEO, Endemol North America, comment: “Combining Michelle’s global presence with our capabilities as the world’s largest independent producer of multiplatform entertainment, we are able to offer the support, global infrastructure and reach for digital that only a company like Endemol can provide. Michelle is one of the most sought after talents and entrepreneurs in the digital space and FAWN is one of the most trusted beauty and lifestyle brands on the digital platform. There are a multitude of opportunities that a collaboration like this will generate.”
Will Keenan, President, Endemol Beyond USA: “Michelle Phan is a prolific digital pioneer with a global profile that compares to no other. She is a genius content creator who has transformed the way people meet their authentic beauty and lifestyle needs. Inviting Michelle to join the Endemol family and building her FAWN network vertical adds a new layer to our digital and traditional media conversations. We look forward to introducing Michelle's unique voice beyond digital while continuing to engage her millions of fans all over the world.”
Georg Ramme, Managing Director, Endemol Beyond International: “Michelle’s global following and her outstanding onscreen and creative talent makes FAWN a perfect fit for Endemol Beyond’s fast growing premium content network. Our established international presence, both in the U.S. and markets worldwide, uniquely positions us to roll out this new vertical as the ‘go to’ digital destination for women’s lifestyle in countries across the globe.”
The deal between Endemol Beyond USA and Michelle Phan/FAWN was brokered by Michelle’s manager and FAWN business partner, Ronit Cohn, and Phil E. Daniels, Esq. of Ginsburg Daniels, LLP.
About Michelle Phan/FAWN: Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion & beauty on YouTube. With a growing global community of over 6.2 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator who produces, directs, stars in and edits all of her own work, and has released over 850 videos (equivalent to 9 feature films) since 2007. She was the first person to reach 1 million subscribers on YouTube. Michelle is also the driving force behind multiple businesses in the beauty and entertainment industries.
FAWN (For All Women Network), founded by Michelle Phan, is a global media company with the mission to empower female audiences around the world. Michelle’s unparalleled expertise in the digital world and FAWN’s engaged community of 7.2 million subscribers has formed the foundation for this multi-channel network. This venture provides a platform for Michelle, separate from her own brand, to develop new content creators across various lifestyle categories.
Michelle Phan comments: “As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”
Ronit Cohn, President, For All Women Network: “When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We’re on the cusp of a game changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities – Michelle and Endemol – leading the way.”
Charlie Corwin and Cris Abrego, co-chairman and co-CEO, Endemol North America, comment: “Combining Michelle’s global presence with our capabilities as the world’s largest independent producer of multiplatform entertainment, we are able to offer the support, global infrastructure and reach for digital that only a company like Endemol can provide. Michelle is one of the most sought after talents and entrepreneurs in the digital space and FAWN is one of the most trusted beauty and lifestyle brands on the digital platform. There are a multitude of opportunities that a collaboration like this will generate.”
Will Keenan, President, Endemol Beyond USA: “Michelle Phan is a prolific digital pioneer with a global profile that compares to no other. She is a genius content creator who has transformed the way people meet their authentic beauty and lifestyle needs. Inviting Michelle to join the Endemol family and building her FAWN network vertical adds a new layer to our digital and traditional media conversations. We look forward to introducing Michelle's unique voice beyond digital while continuing to engage her millions of fans all over the world.”
Georg Ramme, Managing Director, Endemol Beyond International: “Michelle’s global following and her outstanding onscreen and creative talent makes FAWN a perfect fit for Endemol Beyond’s fast growing premium content network. Our established international presence, both in the U.S. and markets worldwide, uniquely positions us to roll out this new vertical as the ‘go to’ digital destination for women’s lifestyle in countries across the globe.”
The deal between Endemol Beyond USA and Michelle Phan/FAWN was brokered by Michelle’s manager and FAWN business partner, Ronit Cohn, and Phil E. Daniels, Esq. of Ginsburg Daniels, LLP.
About Michelle Phan/FAWN: Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion & beauty on YouTube. With a growing global community of over 6.2 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator who produces, directs, stars in and edits all of her own work, and has released over 850 videos (equivalent to 9 feature films) since 2007. She was the first person to reach 1 million subscribers on YouTube. Michelle is also the driving force behind multiple businesses in the beauty and entertainment industries.
FAWN (For All Women Network), founded by Michelle Phan, is a global media company with the mission to empower female audiences around the world. Michelle’s unparalleled expertise in the digital world and FAWN’s engaged community of 7.2 million subscribers has formed the foundation for this multi-channel network. This venture provides a platform for Michelle, separate from her own brand, to develop new content creators across various lifestyle categories.
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