This study follows a procedure similar to the work of Pizam and Milman (1993),
but it differs from it from several perspectives. First, it uses socio-psychological (push)
motivations rather than destination attributes sought (pull motivations) to reveal the
benefits segment. Second, the model includes attribute-based performance, operationalized
by performance-only measures, and behavioral intention. Compared to Oliver’s
(1980) expectancy disconfirmation theory, performance-only measure appears to be
the lesser of the devil in the literature. The performance-only measure also outperformed
other alternative operationalizations in terms of predicting overall satisfaction
and behavioral intention (Crompton & Love, 1995; Baker & Crompton, 2000;
Yuksel & Rimmington, 1998; Yuksel & Yuksel, 2001). Therefore, in this study,
destination performance was assessed by performance-only measures. Finally, the
model is tested for both first-time and repeat visitors rather than first-time visitors
only.