We delight customers worldwide
Customer delight remains at the heart of our Strategy 2020. Our brand essence “Vorsprung durch Technik” comprises the values sportiness, progressiveness and sophistication. These are embodied in particular by our technologically advanced and innovative products, which are also noted for their attractive design, high-caliber materials and build quality.
In order to delight our customers worldwide, we have defined four strategic areas of activity for the Audi brand that are continually reviewed, substantiated and refined: