3.1.2 Strategic planning
Strategy development is equated with formalised strategic planning, it is typically the defining process of strategy regarding to decision making on resource allocating for pursuing the desired strategy, basically connect to its people and capital. Strategic planning may take the form of systematised, step-by-step, chronological procedures to develop or coordinate an organisation's strategy (Johnson et al. 2008).
3.1.2.1 Initial guideline
The circle's starting point for Lion Air is a set of business analysis technique of external environment of Indonesia as indicated in Part 1, the PESTEL analysis comprise of political, economic, social, technology, environment and legal. Due to a specific set of vision, mission and objective, Lion Air has concluded the preliminary assumption of real macro-operational environment in Indonesia (Section 5) as prospective for air industry. Lion Air anticipates the soaring demand for air travelling in its archipelago state in the relation to conducive political environment, emerging economic, and effective communication network.