The future goal is to keep Diana Department store are steady and growth. Today, we manage a department store like a theme of family. Owners and almost all planning and decisions. In the future, we need to find a professional superior who joined with company management. Now, the Department store has over 30 years. Originally the company is based on a concept of local department stores but when the times change, our company change the concept of the department store to focus on the price of the product. We need to have a good quality product at an affordable price for sale does not sell to the full prices. We discount the prices of product for 365 days and also we need to provide a good service to the customers. we also have an activity, not less than 45 activity for 1 year. Our company has to adapt to competition when the big department stores comes to open in Hatyai. Our company has renovated the look of department store to be more modern. Recently, the department stores will have 5 cinema theaters of major cineplex before expanding to 10 theaters and there will be an office building 6 floor for rent with the new community–Mall on the side of department store. As well, we have a network of partners Marina Hotel Narathiwat investment of 1,000 million baht to build a luxury hotel. It names Grand Marina larger than 400 rooms,35 layer building next to our department store. Everything is expected to be completed in 2560.