All tape recorded interviews and written interview notes were transcribed and
summarised in the same format. The interview questions provided the basis for categories
from which text segments were ‘carved out of their context in such a way that they retain
meaning’ (Tesch, 1992, p. 117). Through a cut and paste approach these text segments were
re-contextualised into appropriate topics. Instead of using software tools the data was
evaluated manually supporting the study’s interpretative and qualitative approach to the
analysis of the data. The data was not treated in statistical terms or in any quantifiable
measures due to the study’s exploratory and inductive nature.