So Why fruitwater?
“Our brand’s statement of identity, great-tasting, naturally flavored, zero-calorie sparkling water beverage, clearly states the product is naturally flavored – and each of the five varieties have deliciously fruity tastes, thanks to natural fruit flavors,” says Holod.
The company is expecting big things for the brand – which is the first new product launched under the glaceau name since the introduction of vitaminwater zero in 2009.
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