degraded environments were clearly unpleasant, as was graffiti, scaffolding,
concrete blocks, rubbish and broken windows. Where places appeared abandoned or
deserted, they were seen as unpleasant. However, skyscrapers and cityscapes tended to be
Photo 1a – 1d. Examples of photographs used in experiment (rural pleasant, rural unpleasant, urban pleasant, urban
unpleasant).
332 J. Pretty et al.
seen as pleasant, though many people commented they would be pleasant to visit rather than
live in.