12-Step Foolproof Sales Letter Template
by David Frey
Yr sales letter must overcome yr reader’s buying resistance & persuade them to take action. Whether it’s in person or on paper, the process of overcoming buying resistance is the same. Hurdles are spoken & unspoken: 1. “You don’t understand my problem”
2. “How do I know you’re qualified?” 3. “I don’t believe you”
4. “I don’t need it right now”
5. “It won’t work for me”
6. “What happens if I don’t like it?”
7. “I can’t afford it”
Effective sales letters must address some or all of these objections. This template overcomes each objection in a careful, methodical series of copywriting tactics. The 12 steps:
1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials 5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder
Each step adds to reader’s emotions while calming their fears.