In the year 2016, Easy Buy had change the communication method of Umay+ Card through TVC from dramatic to story to focusing on the advantages of Umay+ card. So from this change, we find that customers can recognize and remember the messages we communicate through TVC and also can remembered that the advertising of the "Umay+". So in 2017, BP Department wants to continue to contract over the next 1 year which will be show detail as below