Q. While the combined form of photography and sculpture is a new genre, the images are closely related to commercial advertising campaigns, for example, in magazines. Is this an intended strategy?
I want to show the here and now in which I live. Urban dwellers are constantly exposed to consumer culture via advertising. My works combine fine art with consumer culture in order to demonstrate this contemporary state. It allows more people to see my work and to relate to it outside the usual exhibition channels, I have collaborated with the brands Fendi and Nike and the English rock band Keane, for this reason.