In most efforts at transformation, however,resistance and defen siveness flare up as
people seek to maintain their existing identities.
The resolution of cultural identity is thusan essential element of transformation.
It is required for people from the two sides to challenge assumptions regarding their current cultural identity and to promote dialogue about future identity.
As transition consultant William Bridges (1991) puts it, beginnings start with endings.
People have to deal with the loss of their “old ways” and need some time to disengage from their past identities.
One of us has worked with HR functions to design and implement ceremonies
such as mock funerals, in which people place mementos and memorabilia from the
past “glory days” in a coffin, to help people work through their loss, end old cultural
identities and attachments, and accelerate readiness for life after the combination.