teenagers’ smoking intention and give some
insights into marketing practitioners especially
those who are concerned in the making
of the effective advertising strategy.
Moreover, the result may give the government
valid and comprehensive information
about smoking intention among the youth;
and theoretically, the results of this research
may contribute to the existing literature
working to expand the study about the role
of cigarette advertising on teenager smoking
intention. It also may be used as a reference
to conduct further research.