This is a concept of very high value.
Back in my days at school, it was called 'comprehension'.
We learned to 'filter' rhetorics and dressing from 'messages'.
It is a shame that we somehow learned to love 'sugar' being added to our 'information',
and to praise the skills for taking out 'the sugar' to get the truths.
It is a pity that we didn't learned to love 'plain, precise and direct to the point' information.
We would have saved ourselves a lot of time and resources in learning.
But, we love to be excited, intrigued and flattered. So, we are to blame for this.