Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
• Interpret the direction of strategy/planning and creative leads.
• Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectify
• Management and Moderating
• Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
• Create and maintain Content Calendars, including writing Facebook Status Updates
Review user generated comments and posts in a quick and timely manner
• Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
• Enforce the Social Media Guidelines as defined by the brand.
• Escalate User Generated Content, where appropriate, to internal and client stakeholders.