He warns that moving too late may lead to an irreversible decline. He thinks moving too early has the advantage of the company still being in good health thereby allowing one the ability to still alter one’s course. He points to the advantage of being one of the early movers. He says, “The early movers are the only companies that have the potential to affect the structure of the industry.” Grove says with a single aim it is necessary to focus all your energies on this one aim and to resist the temptation of having other alternate directions.