Conclusions
This research on the Phoenicians’ Route tries to clarify some aspects of the contemporary development of cultural tourism.
The survey of itinerary participants and the review of the characteristics of the local partnership provide an overview of the potential of the route, not only as a basis for creative expression, but also as a potential stimulus for growth and entrepreneurial, economic and cultural activity for the region as a whole.
The tourist project of the route has many of the elements that mark a tourist experience as being creative, and this perception is widely shared by users.
Although this is a project with clear educational and formative implications, and has a less active level of participation compared to other forms of creative tourism, the creative possibilities of activities related to the promotion of a diversified heritage, and to the growth of the person as individual and as a part of a community and strengthen its experiential component. Table 4 shows a summary of the main benefits.
Creativity expressed by the local partners network consists of those resources, embedded in or inspired by the region, that stimulate processes, ideas and projects able to act positively for individual participants and for the network as a whole, for the itinerary and for the entire region.
Creativity, especially in the case of the local network, can help develop those mechanisms of collaboration, communication and sharing of goals and planning which appear to be lacking and which are required in order to build a stronger partnership.
Although the project has to date achieved relatively limited results in terms of visitor numbers or wider effects underline the fact that creativity is not an absolute remedy that can solve problems of structural, infrastructural, economic or cultural nature which may result from inadequate tourist planning.
But creativity is certainly a resource that can strengthen, diversify and enrich the tourist planning process by linking the desires, demands and needs of both consumers and producers.
To create forms of tourist creative production and consumption means offering traditional heritage resources in new terms, bringing in new ideas, new ways of interpreting heritage and place through experiential strategies that go beyond the moment of consumption and which can provide links to all the creative resources put into play.
This contact is what facilitates growth, transformation and development, not only of participants, but also of those who work in planning and implementation of experiences. In this sense, creativity acts as a stimulus for the improvement of all the different components of the itinerary and encourages higher standards of efficiency, which can also be applied in other contexts.
Although the limits of these new forms of cultural tourism are evident, and although there are many challenges in the creative proposals of the itinerary, these can also be recognized as possibilities for future development.
Above all the cultural itinerary can make a major contribution to coordinated development strategies that can act to promote and conserve the cultural heritage it represents.
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