Air Asia’s actual main strength is based in its innovative ways to keep the cost low which was
hard to imitate. This has allowed Air Asia to be positioned and be the market leader in the low
cost carrier.
Besides that, the combination of red and white colors in the Air Asia’s logo acted as a tool
to color the product – within the airline industry in this region Asia by creating a self
image as other airlines did not have the same combination of colors as Air Asia – red and white.
In a nutshell, Air Asia had successfully prove to be a award winning and largest low fare airlines
in the Asia.