The first, Singha beer is original in their company to focus on the old people who working age. Singha beer could focus on only at restaurant because it had higher degree of alcohol than standard. The seconds, Singha light beer is another choice for customers by they focused on the people who age 21-30 years, health care and ready to pay up. The last, Leo beer is one brand from Singha Company which it goes out to put on the market for teenager. Although, each segment had different point, they u had coherent in same direction under Singha brand.