Thus innovation comes close to the phenomenon of organisational leaming. Both are processes that develop the firm, that is, make it grow in terms of turnover, number of employees, or profit, and which improve its potential for meeting future market situations.
The risk of confusion is particularly large when we are dealing with the strategic innovation theory and with services. Here the organisational form of the innovation process is broad, involving many people and departments in the organisation, and the development process is complex.