Nutt argues that using good decision making practices actually costs very little. Our rational decision making model is our free tool to help you improve the way you make decisions.
This article is part of our series on decision making. Our first article, types of decision making outlines a range of decision making approaches. Rational decision making forms part of what we have termed types of decision, categorized by process. In this category we have put two contrasting approaches, that of rational decision making and that of judgement or intuitive decision making.