A second way in which organizational culture is sustained is by recognizing and celebrating heroes. By definition, organizational heroes are organizational people admired for their qualities and achievements within the organization. Bowa Builders is a full- service construction company in Virginia. when renovating a large auto dealership, its carpet subcontractor mistakenly scheduled the new carpet to be delivered 2 weeks after it was to be installed. A Bowa employee kept the project on schedule by immediately reordering the carpet, flying to the factory, renting a truck, and then driving the carpet back to the dealership, all within 48 hours.