Benefits “World’s Local Bank”
Customer feel a sense of owness in with various programmes :Held Most knowledgeable Cabbie contest at New york :Support HongKong campain during SAARS outbreak. :Sponsors 250 cultural and sporting events for helping youth. •The Bank Pulls its World Wide Business together under a single global brand to link its International size to the customers of the country in which it operates.
Risks Associated Being a Heavy player difficult to blend Customer feel difficult to be able to connect to than to the other Local Banks who can address issue personally.
Does most recent Campaign resonate with its target Audience Why or Why not
HSBC recognizes how people value things differently. So what they learn from one customer helps them better serve another.