to gain more insight into hotels guests' preferences, respondents in settings 2 and 3 were also asked to name the most favorable amenities they would like to see in an upgrade room. in setting 2, the Osim massage device was the most frequently mentioned branded item, with 43 citations. the Nespresso coffee machine, another item added to the manipulated setting, was the second most popular (with 17 instances). A simons mattress and B&W Zeppelin music player ranked third and fourth, receiving 11 and 10 mentions in setting 2.in the setting with additional explanations of the branded amenities, the Osim massage devices continued to be the most popular item from consumers' perspective. three items each received 9 mentions as the second most popular item, namely the Nespresso coffee machine, Simons mattress, and B&W Zeppelin music player. Table 8 shows the top 10 amenities that respondents would upgrade for.