For example, in 2006, when gasoline prices increased to $2.00 per gallon, TL installed TillingMeet (a videoconferencing system) so that employees at all facilities could attend meetings virtually while decreasing fuel consumption and transit time. Subsequent conversations revealed that TillingMeet was a helpful communication medium but not an effective substitute for on-site presence. The response was to establish the CLT visit schedule in 2009, and workforce engagement and satisfaction improved. The CLT and facility leaders began sending short announcements via text message in 2010 based on feedback that many workforce members preferred text messages over e-mail or paper for this type of communication..