Despite their seeming differences, BC and BIA both maintain
shape and weight concerns. As opposed to BC, which is more
strongly associated with restraint and dietary restriction, BIA is
significantly associated with binge eating. This suggests that
when individuals feel out of control because they are binge
eating, they are more likely to avoid confirmation of resultant
weight gain. In turn, avoiding that information makes it more
likely that the person will continue binge eating. However,
there often becomes a point where it is difficult to continue
avoiding information about weight gain from binge eating; for
instance, when individuals’ clothes no longer fit and they have
to either buy bigger clothing or regain control over their eating.
This explains in part why individuals report alternating
between checking and avoidance.