Corporate reputation is acknowledged as a key determinant of customer loyalty (Davies et al. 2003). In particular, positive corporate reputation helps to manage favorable relationships (satisfaction and loyalty) with customers (Helm 2007). According to Bontis et al. 2007, customer loyalty and the likelihood of customer recommendation can be enhanced by increasing reputation. Additionally, Ali et al. (2012) declare corporate reputation as one of the leading indicator that leads to customer loyalty.