I often say that people experience stereotype threat several times a day,” Steele goes on to say. “The reason is that we have a lot of identities – our gender, our race, our age. And about each one of those identities…there are negative stereotypes. And when people are in a situation for which a negative stereotype about one of their identities is relevant to the situation, relevant to what they’re doing, they know they could be possibly judged or treated in terms of that stereotype.”