“Neurons that fire together, wire together.” And the same goes for those that fire apart. Neuroimaging of frequent Internet users shows twice as much activity in the prefrontal cortex as sporadic users.3 This part of the brain is reserved for short-term memory and quick decision-making. Essentially, our brains recognize that most of the flood of online information is trivial, and doesn’t deserve our full attention. The problem is, the brain does what we train it to do. And every time we open a browser, we prepare for skimming instead of learning. So even if we really want to remember something from Google, our brains are predisposed to forget. Everything we ever wanted to know is available to us, and we have conditioned ourselves to ignore it.