campaign took that brand idea to the next level, creating unprecedented buzz about the brand and connecting OP with its core, target audience with deep, lasting engagement online. The TV spot ran from September 21 to October 21, and within two weeks almost 300,000 people visited the Reflections microsite. Over 140,000 people participated in the game component and nearly 40,000 consumers watched the 'get the look' sequences during that period.