Containing an amino acid cleansing agent, it promises to remove makeup and impart the effect of double-cleansing, eliminating the need for a pre-foam cleanser such as a cleansing cream or oil. It can also be used as a mask, left on for no more than 2 minutes. However, I’ve only used it as a foaming cleanser, preferring my cleansing oils and cream masks for the other purposes. The brand claims that it can be used for face massage but I’m sceptical about this, unless they mean a quick under-2-minute kneading.