Consumer behavior of time study, is why and how to buy or not buy a product by individuals.
This domain is combination of psychology, sociology, anthropology and economics and tries to
know buyer decision process (individual and group) better. Consumer behavior is a new issue in
marketing. Consumer behavior is a controversy subject and challenging that includes individuals
and what they buy, why and how to purchase them, marketing and marketing mix of market. In
this paper the researcher tries to study different factors affecting consumer behavior and
purchasing decisions.