Speaking with the members of the media has significant potential benefits. Whether a conversation is initiated to build awareness of Quintiles' offerings or to convey our point of view through thought leadership, the goal of the engagement is to enhance and strengthen Quintiles' reputation. These conversations with the media can also be a source of great reputational risk if not managed properly.
The members of Quintiles' Corporate Communication team are experts in guiding Quintiles spokespeople through the risks that can be encountered when speaking with the media. For this reason, representatives from Corporate Communication always participate in interviews, to ensure the best outcome for Quintiles and to add value by providing additional information that may not be widely available throughout the organization.