Air-Asia has multi announcement or advertisement platforms with high visibility. It is ranging from online, on-ground,as well as on-board to inflight magazine
advertisements. Air-Asia usually come up with a unique and effective ways to reach a broad spectrum of consumers. Online Advertising is one of the major approach that Air-Asia agree to. According to Air Asia of 2013, Mostly, AirAsia ads is to create an image of safe and cheap airlines. AirAsia has to emphasize on cheap price and safety in its advertising because these days what public find is mostly cheap but unsafe flight. Air-Asia went into intensive general advertisements and other high profile activities, which contributed, to the high offering of their firm's image.
Air-Asia has multi announcement or advertisement platforms with high visibility. It is ranging from online, on-ground,as well as on-board to inflight magazineadvertisements. Air-Asia usually come up with a unique and effective ways to reach a broad spectrum of consumers. Online Advertising is one of the major approach that Air-Asia agree to. According to Air Asia of 2013, Mostly, AirAsia ads is to create an image of safe and cheap airlines. AirAsia has to emphasize on cheap price and safety in its advertising because these days what public find is mostly cheap but unsafe flight. Air-Asia went into intensive general advertisements and other high profile activities, which contributed, to the high offering of their firm's image.
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