United States[edit]
Joan Crawford was married to PepsiCo president Alfred Steele from 1955 to 1959 (his death), and was advertising executive and board of directors member from 1959 to 1973.
During the 1960s, Joanie Sommers sang two popular commercial songs ("It's Pepsi, for those who think young" and "Now you see it, now you don't, oh, Diet Pepsi") for Pepsi-Cola that were run in commercials and for which she came to be often referred to as "The Pepsi Girl".
During 1984, Michael Jackson signed a large contract with Pepsi that has since produced many commercials and world tours through 1993.
During the 1989 Grammy Awards telecast, Pepsi and Puerto Rican singer Chayanne was featured in the first advertising spot in Spanish language to be broadcast on national television without dubbing or subtitles.