1. Of the three major environments in a situation analysis (internal, customer, external), which
do you think is the most important in a general sense? Why? What are some situations that
would make one environment more important than the others?
Student responses will vary and there are really no right or wrong answers to this question.
Obviously, all three environments are important. Many students will argue that the external
environment is the most important because it contains the most factors that can have an
effect on a firm’s marketing activities. In mature markets, the customer environment is likely
to be more important. In emerging markets, the external environment will likely be in the
spotlight.
1. Of the three major environments in a situation analysis (internal, customer, external), which
do you think is the most important in a general sense? Why? What are some situations that
would make one environment more important than the others?
Student responses will vary and there are really no right or wrong answers to this question.
Obviously, all three environments are important. Many students will argue that the external
environment is the most important because it contains the most factors that can have an
effect on a firm’s marketing activities. In mature markets, the customer environment is likely
to be more important. In emerging markets, the external environment will likely be in the
spotlight.
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1. Of the three major environments in a situation analysis (internal, customer, external), which
do you think is the most important in a general sense? Why? What are some situations that
would make one environment more important than the others?
Student responses will vary and there are really no right or wrong answers to this question.
Obviously, all three environments are important.นักเรียนหลายคนจะเถียงว่าสภาพแวดล้อมภายนอก
เป็นสิ่งสำคัญที่สุด เพราะมันมีปัจจัยส่วนใหญ่ที่สามารถมีผลต่อกิจกรรมทางการตลาดของบริษัท ในตลาดที่อิ่มตัว , สภาพแวดล้อมของลูกค้ามีแนวโน้ม
เป็นสำคัญมากกว่า ในตลาดเกิดใหม่ , สภาพแวดล้อมภายนอกอาจจะอยู่
เด่น
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