The product in marketing can be tangible or intangible. It basically means, tangible product is a product where can clearly see and touch for example a car, a house. Intangible product is refers to a services. Services are just like oxygen where you cannot touch or taste.
Major Service with minor accompanying goods for example airline, the airline passengers buys the transportation service and it will include some tangibles such as food or beverage. Moreover, the services may include the facilities, well-mannered staff and pure service such as lawyer services. (Adam Khan Kasi, 2010)
The product has to have the right features, for example functionality, quality and safety, must be able to perform a task or function with high quality and safety. In addition, the packaging, repairs and support, warranty. Take Singapore Airline (SIA) as example, the product must look good and work well in order to attract more customers. Internet Center for Management and Business Administration (2010)
Such as, the passengers buys the transportation service, therefore the airline industries (SIA) need to make sure the price must be reasonable and no delay or cancellation due to simply reason as well as constant availability of seats for passengers.
Moreover, make sure the time of departing and arriving is at the right place and right time. Product differentiation and product positioning, Singapore airline (SIA) had built it brand name, the image is luxury therefore (SIA) need to maintain its reputation by repositioning, adjust durability.
Product support, this is refers to after sales service, for example, the passengers buy the transportation, thus the agent of (SIA) can make an acknowledgement through email by sending a customer review or poll.
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