Some other advantages of having a newsletter system are:
• Newsletters help you to promote your business. Basically a newsletter motivates customers to buy from you.
• A general newsletter contains articles and an appropriate vision and mission of the business. This information helps customers to understand your business.
• Newsletters are an effective communication tool. Creative newsletters can be appreciated by the clients and hence increase the communication between businesses and clients.
• As mentioned above, a newsletter is a cost effective tool, but it can be used as a source of income by putting advertisements in it.
Along with the advantages, the following are two major disadvantages of the newsletter.
• To receive a newsletter client must provide their email address, which in some cases people reluctant to do so fearing that their email address could be passed to other organisations, resulting hundreds of junk emails.
• In some cases a newsletter may not be received by the recipient. Reasons for this could be the spam filters used by many people. So a newsletter might not get through to those who have subscribed because is rejected as spam.