One of the most attractive and lucrative segments of the meeting, incentive,
convention, and exhibition (MICE) industry is the meeting and convention
sector. Many enterprises, corporations, organizations, and associations of
various sorts hold one or more events, meetings, conferences, conventions,
exhibitions, and other related activities every year. Today, these functions areorganized almost anywhere in the world. Over the past decades, the growth
of the meeting and convention sector has generated a significant contribution
to the local and national economies of host destinations. Moreover, it also
enhances the growth of the overall travel and tourism sectors. This results in
an intensified competition among host destinations that are keen to attract
more meetings and conventions.