While Facebook and Twitter dominate the news, a new kind of social network is appearing, and growing much faster than Facebook with respect to unique visitors and subscribers. These new sites are attracting marketers and advertisers as well. For instance, Pinterest is a visually oriented site that allows users to curate their tastes and preferences, expressed in visual arts. You can think of Pinterest as a visual blog. Users post images to an online “pinboard." The images can come from any source. Users can also “re-pin” images they see on Pinterest. Pinterest’s membership has skyrocketed since its launch and now has more than 40 million monthly unique visitors in the United States in July 2014. Instagram is another social network that focuses on images. A mobile app that enables a user to easily share images to social networks, Instagram was acquired by Facebook for $1 billion in 2012 and has over 200 million active users as of May 2014. TUmblr is an easy-to-use blogging site with tools for visual and text curating, sharing with others, and reblogging contents. TUmblr started in 2007, was acquired by Yahoo in 2013, and has around 30 million users in 2014.
While Facebook and Twitter dominate the news, a new kind of social network is appearing, and growing much faster than Facebook with respect to unique visitors and subscribers. These new sites are attracting marketers and advertisers as well. For instance, Pinterest is a visually oriented site that allows users to curate their tastes and preferences, expressed in visual arts. You can think of Pinterest as a visual blog. Users post images to an online “pinboard." The images can come from any source. Users can also “re-pin” images they see on Pinterest. Pinterest’s membership has skyrocketed since its launch and now has more than 40 million monthly unique visitors in the United States in July 2014. Instagram is another social network that focuses on images. A mobile app that enables a user to easily share images to social networks, Instagram was acquired by Facebook for $1 billion in 2012 and has over 200 million active users as of May 2014. TUmblr is an easy-to-use blogging site with tools for visual and text curating, sharing with others, and reblogging contents. TUmblr started in 2007, was acquired by Yahoo in 2013, and has around 30 million users in 2014.
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