Study data come from the PFH-2 intervention. The original
PFH study, which participants from May 1999–July
2000, was a peer-delivered telephone counseling intervention for smoking cessation that produced a doubling of quit rates among CYA survivors at 8 and 12 months follow-up [12], an effect that was sustained over time [13]. Using a distinct sample, the PFH-2 intervention examined whether interven- tion efficacy could be maintained when adapting the intensive, telephone-based PFH format to a scalable, self-guided, web- based format [34, 35]. Participants were recruited from December 2005–June 2008, completed a baseline survey, and were randomly assigned to a web-based or print materials version of the PFH intervention (regardless of prior self- reported Internet use behavior). A follow-up survey was ad- ministered 15 months post-randomization, from March 2007– October 2009. Results showed that web and print formats produced similar rates of cessation, which were equivalent to PFH’s quit rates [35].
The current study analyzes data from PFH-2’s 15-month follow-up survey, which focused primarily on smoking- related outcomes (cessation, quit attempts, pharmacotherapy use, household smoking restrictions). However, participants also were asked about their use of the PFH-2 website, general Internet use, and health media use; the latter is this study’s focus