The other two balancing forces are bargaining power of suppliers and buyers. The
bargaining power of buyers shall be lesser if competition is less given that customers will not
have many choices for purchasing products. However, the bargaining power of suppliers is
higher in case of lesser competition given that lesser competition will not develop the supplier
network (and their mutual competition) and hence they will tend to have more bargaining power.
(Harvard Business Review. 2008; Ankli. 1992)