Another smart move for marketers would be to attach medical affiliation or approval with frozen foods that will enhance the awareness of the product as well as promote frozen foods since it has been seen through research that frozen foods has a significant impact on purchase behavior and decision. What can also be done is that frozen food should be attach to schemes and promotional awards.
The new paradigm in marketing techniques and consumer behavior research has now seen a lot of brands offer recreational offers and prizes to their consumers.. Such an offering gives customer a sense of belonging and high esteem as well as valued. These feelings drive customer retention and repeat purchase to the organization generating more profits.
Lastly and very importantly, managers should lay special emphasis on revitalizing their brand and the awareness of frozen foods at the same time. A healthy environment is essential for any family to live in and what can be healthier than frozen and pre-treated hygienic foods. Advertisers should make a conscious effort of executing schemes and marketing plans to enhance the understanding of frozen foods and its advantages.