Economic factors. A range of economic factors condition consumer behavior and
vary substantially between countries. A key economic factor is the level of GNI per
capita that impacts consumer ability to purchase and is particularly relevant for a
marketer of luxury or high-end goods or marketers of discretionary goods such as
clothing, consumer electronics and entertainment. It is important to view such factors
within the context of the general economic climate and rate of economic growth.When
consumers are pessimistic about the economic climate and the future, they may delay
expenditure in discretionary items such as travel, clothing or replacement of items
such as consumer electronics or home furnishings in favor of essential items such as
food or household maintenance.