New Technologies
The car manufacturing industry is continually moving towards more and more sustainable products.
Several companies are researching hybrid cars and the first prototypes of hydrogen powered cars
have already been produced. BMW has delivered 100 7-series cars for VIPs around the world, in
order to promote the new hydrogen car (BMW AR, 2008). GM is expecting to launch mass
produced hydrogen models by the middle of this decade (www.beyondfosilfuels.com, 2010).